Company
  • Full Spectrum Analytics
  • Pleasanton, CA
Industries
  • Biotechnology & Life Sciences
  • Chemical & Petrochemical
  • Clinical & Healthcare
  • Environmental Testing
  • Food & Beverage
  • Forensics & Law Enforcement
  • Pharmaceuticals
Design Categories
  • Branding
  • Digital Marketing
  • Print Collateral
  • Social Media
Tools
  • Adobe Illustrator
  • Adobe InDesign
  • Adobe Photoshop
  • Constant Contact
  • Photography

Full Spectrum Analytics (now under CBRE) is a B2B service company that repairs and maintains high-tech lab equipment for industries like healthcare and forensics, ensuring reliable performance through repairs, check-ups, and testing.

Before Full Spectrum Analytics was acquired, I led a brand refresh, ensuring consistency across all marketing materials and establishing the company’s social media presence. I also oversaw the creation and distribution of marketing materials, managed trade show logistics, and coordinated booth setup and promotional items. To expand visibility and connect with more labs in need of FSA’s services, I designed and executed targeted e-blasts, keeping clients informed and engaged. Additionally, I collaborated with the sales team and web developers to refine content for a successful website relaunch, strengthening the company’s digital presence ahead of its acquisition.

Services Brochure Redesign

Original Design

Corporate stock photo that feels impersonal.
Dated image with older design techniques, such as the drop shadow.
Logo needs to be simplified for legibility, such as in cases like this.
Additional dated design practices.
Text feels restricted and does not flow well. Hierarchy is lacking overall with the typography.
This design element is distracting due to the fact it’s not a solid, filled line. It appears to be a highly cropped image with high contrast and texture which draws the eye in.
Business card slot covers the list of office locations.

Redesign

Mini Mockups

I frequently print scaled-down in-house versions of marketing materials to evaluate their visual impact and overall presentation.

  • Updated logo for a refreshed brand presence

  • Enhanced grid system for a more dynamic and flexible layout

  • Introduced the tagline “The SCIENCE of Equipment Maintenance”

  • Refined typographic hierarchy for improved readability and structure

  • Selected more inviting and engaging imagery

  • Modernized overall design for a contemporary look

  • Integrated branding elements from other materials to ensure consistency

Branded Collateral

Business Cards

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FSA_BusinessCards_FirstOrder_Page_03
FSA_BusinessCards_FirstOrder_Page_04
FSA_BusinessCards_FirstOrder_Page_05
FSA_BusinessCards_FirstOrder_Page_10
FSA_BusinessCards_FirstOrder_Page_15

Calendar

I created this calendar as both a functional tool and a subtle brand reminder for FSA’s clients. I came up with the idea of highlighting a different industry each month to showcase the many industries that rely on the machines FSA services. Along with designing the layout, I researched the topics and sourced stock photography to create a cohesive, visually appealing piece. The calendar also served as a reminder of when to schedule maintenance—and who to call: FSA. December featured FSA directly, with the next page reinforcing the full range of services they offer. This was a really fun and different project for me! I was really happy with the result.

Maciel Printing

Website Redesign

Play Video

4860

User downloads

3470

Hours watched

239

Raving reviews

I enjoyed my time at Full Spectrum Analytics, as it was both challenging and rewarding to market a B2B company in a high-tech industry. Navigating the complexities of reaching a niche audience pushed me to think strategically and refine my approach. From the start, I felt integral in elevating the company’s brand and expanding its digital presence, ultimately helping to position FSA for success ahead of its acquisition.