This collection features a range of logos I’ve created over the years for individuals, small businesses, and growing organizations. Regardless of the size or scope of the client, I aim to craft brand marks that are both authentic and approachable, with a focus on clarity, simplicity, and strong visual identity. Also showcased is my process, utilizing digital sketches with concepts and color options to the final result.
Painted Hills Pastry was a small, French-inspired bakery and art gallery located in Mitchell, Oregon. Owned and operated by Ashley Tolton, it was a cozy, creative space that offered pastries like almond croissants and sandwiches, while also showcasing Ashley’s stunning horse-themed artwork. Nestled near the scenic Painted Hills, the shop was a favorite stop for both locals and travelers looking for something special.
Ashley and I first met in high school through horseback riding, and we’ve stayed connected ever since. It’s been so inspiring to watch her grow as an artist and entrepreneur. I love supporting a friend and fellow creative whose passion for horses and art shines through in everything she does. While she no longer has a bakery, she continues creating her stunning artwork. Check out her latest work here @ashleytoltonart.
Sarah E. Soliz is a writer and editor I had the pleasure of collaborating with to create a personal logo and a few branded materials. Given her profession, I wanted to subtly incorporate elements that referenced her editorial work. One of my favorite concepts, iteration #7, featured a stylized “delete mark” as the “e” in her name. While a different direction was ultimately chosen, it was a fun and creative mini project that I really enjoyed working on.
“This is the second time I’ve worked with Caitlin, and she did exactly what I asked her to do quickly and professionally. She followed my instructions, presented me with options, and then used my feedback to finish the project. I’ve received compliments on design work she’s done for me, and I wouldn’t hesitate to hire her again.”
— Sarah E. Soliz
